Akron Better Business Bureau

Shannon Siegferth is the President and CEO at the Better Business Bureau (BBB) Akron. She currently leads the non-profit team, which oversees a six county service area in Northeast Ohio, in building trust within the marketplace.
Shannon served active duty in the United States Coast Guard for over seven years. Upon her honorable discharge, Shannon obtained her BSBA from Robert Morris University and her MBA from NorthCentral University. As a Northeast Ohio native, she is extremely familiar with the local community and is excited to be back in the area after time away in the military.
Shannon began her career at BBB in 2017 within a sales role. She stepped into leadership soon after proving her abilities and now has served in her current role as President & CEO since February 2022. She is a recent graduate of Leadership Akron's Signature Program, Class 40.
Shannon's personal interests include her family, running and baking. She enjoys giving back to the community in which she lives and works.
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